London Webflow Meetup — 25 March 2026

Build at the speed of thought

Speed without structure is just faster chaos. Tonight we unpack the systems that give creative teams coherence, confidence, and velocity.

Hamish Duncan — HUX / hux.works

Friction in the current landscape

01

Chaotic Inputs

Briefs lack clarity. Teams act on guesswork. Decisions drift.

02

Heavy Workflows

Tools sprawl. Foundations fail. Rework rises.

03

False Speed

AI accelerates chaos. Teams ship fast but learn slow. Risk grows.

The maturity journey

A path that increases clarity, reduces risk and strengthens delivery.

Chaos
Clarity
Confidence
Velocity
Advantage

What you’ll hear tonight

01

The Systems Lens

Donella Meadows and thinking in systems. Feedback loops, leverage points, and why most teams fix the wrong thing.

02

Anti-fragile Teams

From fragile to robust to resilient to anti-fragile. How the right system gets stronger under stress.

03

Beyond the Machine

Above, beside, or under? Your relationship with AI determines whether you steer, collaborate, or depend.

04

The AX Shift

The gulf of execution and evaluation. How the design process itself is changing shape.

05

Language With Purpose

Design, develop, document. 16 types of systems. The shared language that holds a team together.

06

CEL Methodology

Context · Element · Layer. A front-end naming and architecture framework built for tokenised design systems and machines.

All flow. No friction.

Coherence. Confidence. Velocity. If you want a team that moves with ease and delivers with intention, HUX builds the system that makes it possible.

hux.works

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