HEY! What?
From Wix Comfort Zone to Webflow Confidence
THE CHALLENGE
DELIVERY
Webflow offered more control, but the team faced real gaps: CMS and dynamic content were foreign territory, client handover processes unclear, and the learning had stalled in out-of-hours YouTube tutorials. They wanted to sell Webflow as the main event, not an add-on. Confidence was the missing piece.
PROOF
SWISS ARMY KNIFE
Jonny has become something of a Swiss Army knife in the studio, confidently moving across disciplines whilst keeping an exceptional level of craft and attention to detail.
–Amy Gettings, MD, Hey! What?
MY ROLE
A three-day AI-first Webflow intensive. Play-based, hands-on. Covered the 12-column grid system, CMS architecture, dynamic content, client billing, domain handover and e-commerce foundations. No slides. The team learned by doing.
THE OUTCOME
Within two months, the studio converted four client websites internally—approximately £60k in retained revenue. The capability shift was visible enough to earn one designer a promotion.
ARTICLES
FURTHER READING
Hamish Duncan runs HUX, a design systems practice in Bristol, UK. He teaches operator-led no-code workshops for teams who need to scale without chaos. Before design systems: professional snowboarder. Spinal injury 2004. Shift from momentum to structure. 16 years building systems that hold—Hargreaves Lansdown (1.7M users), brand architecture, technical implementation.
Build at the speed of thought.
Winter 2025/26 workshops now open.
hamish@hamishduncan.com
+44 (0)7832 839 543
