HEY! What?
From Wix Comfort Zone to Webflow Confidence
OVERVIEW
CHALLENGE
GOAL
TRAINING
Three days. No slides. No theory. The team worked on real projects from hour one.
Day one covered layout fundamentals—responsive structure, the 12-column grid, spacing and typography systems.
Day two moved into components, CMS architecture and dynamic content.
Day three introduced client handover: billing, domain management, permissions, and the practicalities of launching and maintaining sites for paying clients.
METHOD
The method was play-based. Problems surfaced in real time and got solved in real time. Questions came from actual builds, not hypothetical scenarios. By the end of the week, the team had built production-ready work and understood why every decision was made.
RESULTS
Within two months of the training, the studio converted four client websites internally—approximately £60k in retained revenue. Work that would have gone to external developers stayed in-house. Margins improved. Timelines shortened. The team stopped waiting for permission to ship.
The capability shift was visible across the studio. Designers moved between disciplines with confidence. CMS architecture, dynamic content, client handover processes—the gaps that had stalled progress were closed. Webflow became the main event, not an add-on.
One designer's trajectory changed visibly enough to earn a promotion. Jonny Crockett moved from designer to Senior Digital Designer. His Managing Director called him "a Swiss Army knife in the studio—confidently moving across disciplines whilst keeping an exceptional level of craft and attention to detail."
The training paid for itself on the first project.
Hey! What? now sells Webflow with confidence and at speed. No external developers required. The capability is installed, not rented.
PROOF
SWISS ARMY KNIFE
Jonny has become something of a Swiss Army knife in the studio, confidently moving across disciplines whilst keeping an exceptional level of craft and attention to detail.
–Amy Gettings, MD, Hey! What?
ARTICLES
FURTHER READING
Hamish Duncan is a British design systems lead. He teaches operator-led no-code workshops for designers, engineers and product managers who seek to scale fast without the chaos. Build at the speed of thought.
Winter 2025/26 workshops now open.
hamish@hamishduncan.com
+44 (0)7832 839 543