HUMA/N/ATURE

THE CHALLENGE

Moshun Earth (environmental restoration organization) needed brand identity and website that reflected human-nature interconnection without typical eco-clichés. Tight deadline. Complex mission requiring nuanced visual language.
DELIVERY

Web development and Webflow build for agency (Equinox). Implemented bold brand identity with circle logo mark system. Custom image filtering and distortion treatments for "human touch." Smooth client handover with training for internal updates. Integrated complex client requests under deadline pressure.

WEB DEVELOPER

MY ROLE

Web developer working with agency's creative direction. Technical implementation of brand system. Client relationship management and post-launch training.

Hamish worked as a web developer for the agency (Equinox) who designed my employer’s website. As the Creative Director of said company, Hamish made my job easy to finish the website with a very easy-going and helpful attitude, along with the rest of the agency. He put in the extra effort to finalize the project under a very tight deadline, and didn’t hesitate to answer my various questions to make sure I could manage the website updates after handover. He was also able to integrate nearly every ask of ours into the website. Highly recommend!

Bre Lyle

BRAND SYSTEM

THE OUTCOME

On-time delivery under tight deadline. Client able to manage updates independently post-handover. Brand system successfully balanced boldness with natural connection. Immersive visual experience supporting mission.

Hamish Duncan runs HUX, a design systems practice in Bristol, UK. He teaches operator-led no-code workshops for teams who need to scale without chaos. Before design systems: professional snowboarder. Spinal injury 2004. Shift from momentum to structure. 16 years building systems that hold—Hargreaves Lansdown (1.7M users), brand architecture, technical implementation.

Build at the speed of thought.

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