MOSHUN

Huma/n/ature

Web Development
Webflow
Environmental
Brand Implementation
Agency Collaboration
Black and white aerial view of a winding river flowing between sandy terrain and dark forested land with the text 'Huma/n/ature' and large partial text 'Moshun.'
HUMA/N/ATURE

THE CHALLENGE

Moshun Earth (environmental restoration organization) needed brand identity and website that reflected human-nature interconnection without typical eco-clichés. Tight deadline. Complex mission requiring nuanced visual language.
DELIVERY

Web development and Webflow build for agency (Equinox). Implemented bold brand identity with circle logo mark system. Custom image filtering and distortion treatments for "human touch." Smooth client handover with training for internal updates. Integrated complex client requests under deadline pressure.

Person wearing a white T-shirt with a black Earth graphic and the word 'Moshun' on the back, standing in a field under a cloudy sky.
Urban scene showing a poster with the text 'Earth's days are numbered' above an inverted mountain landscape, and a smartphone on a wooden table displaying the message 'Healing humanity to restore Earth’s vital ecosystems.'
Split image showing two women wearing scuba diving gear; left side named Danielle with text about a sustainability talk on 5 May 2024, right side showing a smiling woman named Bre with text about an emotional resilience climate crisis talk on 11 May 2024.
Three panels with text: left panel says 'CLIMATE CHANGE is real', centre panel says 'Time is NOW', right panel says 'ARE WE OK? is climate change real?' on a green background.
WEB DEVELOPER

MY ROLE

Web developer working with agency's creative direction. Technical implementation of brand system. Client relationship management and post-launch training.

Hamish worked as a web developer for the agency (Equinox) who designed my employer’s website. As the Creative Director of said company, Hamish made my job easy to finish the website with a very easy-going and helpful attitude, along with the rest of the agency. He put in the extra effort to finalize the project under a very tight deadline, and didn’t hesitate to answer my various questions to make sure I could manage the website updates after handover. He was also able to integrate nearly every ask of ours into the website. Highly recommend!

Bre Lyle

Two vertical film strips displaying black-and-white photos of a surfer with a surfboard and a diver underwater, set against a dark background with ‘Quincy CF’ in large orange text and ‘AaBbCcDdEe’ in cream text.
Left side shows two business cards for Moshu, one featuring a partial Earth image and the other displaying contact details for Sally Rose Florence, Head of Marketing; right side shows a person in a fleece holding an open book with the text 'This is NOW' and large partially visible text 'CLIMATE CHANGE'.
Graphic with bold text 'Climate Change is Real' alongside an orange-tinted Earth image and a box with purple coral and text 'Can we take action?'
Four aerial landscape images: textured terrain, beach meeting forest, river crossing by bridge, and icy green sea shore, each with text 'What do you see?' and 'Moshun.'
BRAND SYSTEM

THE OUTCOME

On-time delivery under tight deadline. Client able to manage updates independently post-handover. Brand system successfully balanced boldness with natural connection. Immersive visual experience supporting mission.

Mountain landscape at sunset with mist and repeated text 'Moshun.' along the top and bottom edges.

ARTICLES

FURTHER READING

VIEW ALL

DOCUMENTATION

AI

Modern building with angular concrete walls and vertical rust-coloured metal accents under a clear blue sky.

Gendo AI

Created product documentation architecture for generative AI design tool that improved code quality and designer-developer communication.

SYSTEMS

INFRASTRUCTURE

Industrial machinery model with a bright green cylindrical tank mounted on a black metal framework with red coil components.

Deep

Built complete brand and operational design system for ocean exploration company at NASA-scale—from submarines to mission patches to campus infrastructure.

TRAINING

TRANSFORMATION

Black and white photo of an open-plan office with four people working at desks with computers, large windows, indoor plants, and a patterned rug on wooden floors.

Hey! What?

Five-day systems training that transformed agency from platform dependency to £60k+ in new Webflow sales and promoted designer to senior role.

Hamish Duncan runs HUX, a design systems practice in Bristol, UK. He teaches operator-led no-code workshops for teams who need to scale without chaos. Before design systems: professional snowboarder. Spinal injury 2004. Shift from momentum to structure. 16 years building systems that hold—Hargreaves Lansdown (1.7M users), brand architecture, technical implementation.

Build at the speed of thought.

BOOK AN INTRO
BRISTOL, UK

Winter 2025/26 workshops now open.
‍hamish@hamishduncan.com
‍+44 (0)7832 839 543

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